Burberry exports Britishness into the world. Very suitable to the current weather conditions in London this also consists to let it rain. The latest project from Burberry is "Burberry World Live" and was launched this week in Taipei together with the opening of a brand new store. Burberry World Live will travel around the world with London, Hong Kong and Chicago following this year.
The event is an experience including film, live music, weather (some wind, leaves and as mentioned also rain) and of course fashion, where guests dive into the whole Burberry world. The event in Taipei was filmed and a short movie published on Burberry's website and Facebook page. So everybody can at least a little bit take part of the amazing brand concept Burberry creates. This makes it also an absolutely integrated experience and shows once more how Burberry pulls all the strings in contemporary marketing.
