@BurberryPR

I love how my courses at Uni make me writing blog posts. It's not that my next blog series is part of the assignment, but since I'm starting a new very interesting project, I thought why not sharing it on red bulb and on Twitter, which you can follow on @jbabics.

Over the next month I will follow Burberry's PR activity. I'm interested in what the media reports about Burberry, how the brand communicates with the press and how they integrate PR in their whole communication strategy. Since I will follow public relations from Burberry, I call it @BurberryPR in Twitter style.

The most interesting stories, news and findings I will share here on red bulb.