Absolut Vodka and the German artist Simon Schubert collaborated together to create a print ad for an Avenue de l'Opera bus shelter in Paris. But wait, you can't call it a print ad, because there is no print. No ink and no paint, just the paper folded creating shadows and notches. This merges into an amazing picture of vodka bottles and it definitely looks "pure".
Advertising regularly uses creative or even artistic tools and utilises them to commercialise a product. I would definitely not call all the ads out there pieces of art, but some of them are indeed creative maserpieces. This Absolut poster from Simon Schubert is a very good example and will most likely have the desired effect for the advertiser and will be shared and liked on social media platforms. That's also the only way for Absolut to reach the mass consumers, since the pure poster is a unique copy.
Enjoy the video supporting the campaign:
No comments:
Post a Comment